Hey Tomcat!

 This poster references the use of gender stereotypes in 1940s advertisements in the catalogs of The Johnson & Smith Company, et al. It describes a dual-mode bicycle bell that functions as both a “battle cry” and a “mating call,” to appeal to adolescent boys’ most basic motivations. The piece is meant to be humorous, but it does also question the lasting implications of cementing gender roles in children through advertising.