Aaron Draplin for AIGA

Aaron Draplin for AIGA

Poster + Collateral Design

AIGA Gainesville hosted designer Aaron Draplin on his book tour, and I was tapped for the poster design. Of course, there had to be orange.

I built the poster concept around Draplin’s ubiquitous orange brand, creating a playful narrative about Florida’s citrus industry being DDC’s “secret source” for the color.

Draplin has citrus on his brain (literally). A lobotomy and a fruit label reveal the true source of his creativity. A playful treatment for one of our best playful designers.

Rejected Version
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I had fun with the illustration in this rejected version, but ultimately thought the direction above was stronger conceptually.