for the University of Florida
and the UF College of Medicine
I’ve spent 10+ years working to advance the mission of higher ed, first as the chief brand designer for the University of Florida and most recently as art director and senior designer for the UF College of Medicine.
The images here represent just a small sampling of the thousands of pieces I’ve created for ads, swag, campaigns, brochures, magazines, posters, digital screens, and more.
I’ve become a trusted expert on the UF visual identity system, and am regularly tapped by colleagues across campus when either the UF or UF Health visual identity requires an evolution. Most recently, I conducted and presented research on potential UF brand typefaces, and recommended a selection that was then chosen to represent the university.
Michael McAleer 